Land of Lovies

Our hearts are with the families impacted by catastrophic events across the country.

If you are a family in need of a new lovie, please complete our Lovie Request Form.

Bringing Comfort to children affected by catastrophic events

Land of Lovies is a 501(c)(3) nonprofit providing comfort items to children affected by catastrophic events, offering personalized and large-scale support.

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Our Mission

Land of Lovies provides comfort items to children affected by catastrophic events. We offer both personalized and large-scale support—connecting families with volunteers for individual donations while partnering with suppliers, event planners, and retailers to distribute bulk donations to affected areas. These comfort objects are more than just toys, they are essential to a child's sense of security during challenging times.

Making a Difference

A grassroots project started on Instagram on January 13, 2025 called The Stuffed Animal Recovery Initiative, is reuniting children with their cherished comfort objects lost in recent LA wildfires. A simple public spreadsheet connected families to volunteers who helped replace children’s stuffed animals.

Over 700 stuffed animals were shipped directly to LA. Within 4 weeks of inception, this initiative gained national recognition and gave way to the 501(c)(3) non-profit, Land of Lovies Inc.

We now work across the country to support families affected by disasters.

About

Meet Our Founder

Ashley Reckdenwald brings nearly two decades of experience in community building, both in person and online. Her career began as an Athletic Trainer and later as a Physician Assistant, caring for athletes - from recreational to Olympic and Professional levels.

Ashley is a mother to three children, ages nine, seven, and five. This led her to create a community for working mothers, which grew into the powerful social media platform, Working Mom Notes. Ashley has been featured in major publications and media channels such as CNN, The Katie Phang Show on MSNBC, Hope Rises, Bloomberg Businessweek, and USA TODAY, amongst others. Ashley lives in Princeton Junction, NJ with her husband and three children.

How to Get Involved

Families Affected

1. Submit a request by clicking the button below and completing the form. All personal information stays confidential. The lovie information and photo goes onto our Dashboard so Volunteers can search to help find the lovie.

2. Families can choose to be paired with a

volunteer interested in funding the lovie.

3. Volunteers purchase and ship the

lovie to an address designated by the family.

Families can also choose to remain anonymous, in which case Land of Lovies uses donation funds to purchase and ship the lovie.

Go Now

Volunteer

There are several ways to get involved!

1. Help us find lost lovies by checking the Live updates are on our Dashboard where you can engage interactively!

2. Fund a lost stuffed animal by opting-in via email and we will pair you with

a family or by putting your name on the Dashboard next to a lost lovie.

3. Follow us on social media and help amplify the search!

- Instagram: @LandofLovies

- Facebook: @LandofLovies

- TikTok: @Land.of.Lovies

Get Involved

Donate

Support our mission by contributing funds to purchase and ship items, and host children’s events where we distribute lovies.

Checks can be sent to:

Land of Lovies Inc

PO Box 11

Princeton Junction, NJ 08550

**Please note, we do not accept direct stuffed animal shipments to this address.**

Donate

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PARTNERSHIP OPPORTUNITIES

At Land of Lovies, we believe in the power of community and collaboration. We partner with brands and organizations to provide comfort items, event spaces, and resources to children affected by catastrophic events. Your partnership can make a lasting impact by helping us reach more families in need.